These days social interaction has become a necessity rather than accessory. The tech and media solutions out there all require big data and cross platform API integrations to build cohesive web interfaces for end users and content distributors to communicate seamlessly across multiple mediums.
As this transformation in advertising has already occurred, social media and big business are now inextricably linked, requiring new features and platforms to adopt the latest technology to grow their models.
Digital media companies need to concentrate on how to further streamline their media planning processes and content generation methods to deliver more engagement and better conversion rates. Infrastructure management, digital promotions, optimization of data, mobility solutions and social media integration can come together seamlessly offering digital media companies effective methods of content distributions and user engagement to drive revenue.
Key trends affecting application development in the energy industry include:
Growth in mobile device use
Business intelligence / use of Big Data
Advertising regulations and change