With Retail now inextricably linked with mobile and e-commerce, online sales will reach $523B in the US by 2020. Further, E-commerce has grown rapidly to become the largest medium of modern business. With that grows the need of savvy mobile technology solutions to keep up with the changing consumer trends and adoption of what’s hot. The exponential growth of retail and e-commerce also forces Retail vendors to invest in powerful systems for data and security as consumer protection becomes an ever increasing priority that can make or break a business. 

With modern consumers living in a multi-channel world, retailers are faced with new challenges to reach, engage and convert their customers. Instant gratification and highly personalized shopping experiences have become the norm and it’s on Retailers to further differentiate themselves with more engaging shopping experiences. Solutions like multi-channel retail marketing, customer data mining, responsive supply chain and added in-store technologies have all driven innovation in the Retail sector.

Social Integration, mobility, personalized offers and enhanced digital & instore consumer experiences can all lead to higher profitability and enhanced customer satisfaction.

Key trends affecting application development in the retail industry include:

  • Empowered consumers — mobile devices and “social shopping”

  • In-store wireless devices and apps

  • Business intelligence / use of Big Data

  • Demand visibility in the shopping aisle

  • Flexible inventory management

  • Integrated Ecommerce & Shopping Cart Software systems

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